Latest global cosmetic surgery statistics released

cosmetic surgery statistics

We are seeing a year on year upwards trend in the number of consumers who are opting for cosmetic surgery procedures, and this year is no exception. New figures that have been published by the International Society of Aesthetic Plastic Surgery (ISAPS) show that there has been another global increase in uptake of cosmetic surgery.

The results have been compiled from a survey distributed to around 35,000 plastic surgeons held within the ISAPS’ database and is the only global study of its kind currently undertaken.

Cosmetic surgery procedures maintaining popularity

Interestingly, the procedures that top the ranks in terms of overall uptake remain consistent, with breast augmentation retaining the top spot, liposuction in second place and eyelid surgery coming in third. Reflecting the growing interest in non-surgical procedures, facial injectables such as Botox remain the most sought-after temporary procedure.

Growing in popularity

Vaginal procedures continue to see a marked increase in interest, with the report indicating that, “in 2017, Vaginal Rejuvenation (including Labiaplasty) showed the largest increase in the number of procedures from 2016, with a 23% increase.”

This is also a trend seen here in the UK, with surgeons reporting a continued interest in labiaplasty procedures each year. This is a relatively newer cosmetic surgery procedure, one that is designed to change the size, shape and aesthetics of the labia. this could mean that it improves the overall symmetry of the labia, reduces it in size or removes darker coloured skin from the area. This was previously recommended if the labia were causing women discomfort, but increasingly is being sought for cosmetic reasons.

Who is driving these cosmetic surgery trends?

The countries with the greatest share of the cosmetic surgery industry are, in order:

  1. USA
  2. Brazil
  3. Japan
  4. Mexico
  5. Italy

Across these five countries, they account for a whopping 38.4% of the total market share. Interestingly, women still account for over three-quarters of the global demand for cosmetic surgery but the uptake from men is continuing to grow each year. Men are typically seeking different types of procedures, compared with women, in fact, the top three procedures requested by men, according to the ISAPS survey data, are eyelid surgery, male breast reduction and nose jobs.

Millennials driving interest in cosmetic surgery, according to new poll

interest in cosmetic surgery

Results from a new online survey conducted by Harris Poll on behalf of RealSelf, have identified that two-fifths of UK adults are considering some form of cosmetic treatment over the next year or so. The poll, which was undertaken amongst a sample of over 1000 adults aged 18 and above, was conducted in July 2018 and focused on the likelihood of wanting cosmetic or non-cosmetic treatments over the course of the next 12 months.

Interestingly, it is millennials (those born after 1980 and before the end of the twentieth century) who are driving this trend, with 62% of survey respondents aged 18 to 34 considering a non-surgical cosmetic procedure in the next 12 months and just under half (44%) considering a surgical operation.

These findings support a growing trend amongst this age group, who have grown up with access to emerging technologies at their fingertips, new ways of approaching cosmetic surgery and greater expectations about what can be done to improve the way they look and feel thanks to what they see in the multitude of media outlets they are engaging with.

Drivers of this level of interest in cosmetic surgery

The key reasons cited for wanting to invest in surgical or non-surgical cosmetic procedures is to help improve self-confidence and improve self-esteem. Others suggest they are very keen to ensure they look as good as they feel or to help shift stubborn or unwanted pockets of fat they are struggling to remove via diet and exercise. Underpinning this enthusiasm are concerns that the results may not deliver against expectations or worse still, may not be what they are hoping for. The cost associated with some types of procedures is also prohibitive for some.

What are the cosmetic surgery trends suggesting?

In terms of non-surgical procedures, the areas of interest identified by this poll are as follows:

  1. Cosmetic dentistry (such as straightening, veneers, whitening)
  2. Laser hair removal
  3. Facial aesthetic treatments

Fillers also continue to be high on the wish list, and Wrinkle Relaxing Injections retain its popularity.

For those wishing to take more permanent steps to achieve the look they are seeking, the top three are:

  1. Tummy tuck
  2. Facelift
  3. Liposuction

Work on the facial region is high on the agenda, with neck and facelifts featuring highly and breast augmentation also creeping into the top five desired procedures.

All of these procedures are available at the Clarence Clinic so if these survey results have further piqued your interest then arrange a consultation to discuss which treatments, if any, are suitable for you and your expectations. It is important to talk in depth to an expert about what you’re expecting and any concerns, fears or challenges you have so that the best treatment for your circumstances can be recommended.

Breast augmentation adverts are banned by advertising watchdog

breast augmentation consultation

A huge 3.6 million of us in the UK tuned in to watch the live final of this year’s Love Island series, watching Danni and Jack crowned winners of this seriously addictive reality TV show. Although it has wide-ranging appeal and was great water cooler chat for many of us this summer, it is most appealing to younger viewers, with the Sun reporting: “Love Island’s final was the most watched programme in its slot across all channels and the most watched programme for 16-34s, with 1.6 million 16-34 [aged] viewers.”

At the time, there was a great deal of controversy – and complaints – about cosmetic surgery adverts being shown during Love Island ad breaks and now the TV advertising watchdog, the Advertising Standards Authority (ASA) has officially banned one of the adverts shown during the live final. Its final report is that the advert trivialised the breast augmentation process, making it seem simple, fun and frivolous, rather than being reflective of the major surgery that it actually entails.

The advert, for cosmetic surgery clinic MYA, showed young girls dancing and showing off their newly enhanced breasts, claiming that since they had decided to opt for this type of cosmetic surgery, they now felt amazing. Given the demographic likely to be watching the Love Island final, many viewers at home felt that it could lead to unrealistic expectations for young women about what to expect from breast augmentation surgery.

A spokesperson for BAAPS, the British Association for Aesthetic Plastic Surgeons, commented that “it is unethical to suggest that cosmetic surgery provides a solution to all problems, and irresponsible to trivialise surgical procedures such as breast augmentation by promoting them as an aspirational lifestyle or as a club that can be joined by going under the knife.

The importance of the breast augmentation consultation

All forms of cosmetic surgery carry risks; therefore, it is extremely important that these are understood and evaluated prior to making any decisions about whether or not to opt for surgery. Regulated medical professionals will ensure that they are satisfied that any prospective patients have weighed up the risks and fully weighed these up against the expected benefits.

BAAPS summarises the importance of this sentiment: “The decision to undertake cosmetic surgery is a very personal one, requiring careful thought, an understanding of the risks and benefits and a thorough clinical assessment by a bona fide plastic surgeon of the physical and psychological wellbeing of that individual prior to offering surgery.

“That this type of reckless messaging has drawn criticism is indicative of increased awareness to how it is damaging body image in young and vulnerable people.”

During your breast augmentation consultation at the Clarence Clinic, our plastic surgeon provides you with all the information you require to make an informed decision and provides expert, unbiased advice on whether cosmetic surgery is the right choice for you at this time.

Breast surgery and nipples: all the questions you wanted to ask

breast surgery and nipples

If you are planning on having cosmetic breast surgery one of the most common questions women ask is what will happen to their nipples. There are a number of things to consider before deciding the nature of the surgery that feels right for you, all of which should be considered thoroughly and discussed with your surgeon before you go under the knife.

Life stage and future life choices

If you wish to undergo a breast uplift, this has a big effect on your nipples as they are often repositioned as part of the operation. This is an important part of the aesthetics of the operation, as it is necessary to ensure that they are positioned in the correct place when the new size and shape of your breasts is determined. This can often affect woman’s ability to breastfeed as the tiny milk ducts can be damaged by this process. Depending on when you’re planning to start a family and whether you hope to breastfeed, you may choose to delay this procedure until later.

A breast uplift is the operation that carries the greatest risk to the chance of affecting the ability to breastfeed. Having breasts enhanced with implants does not mean you will not be able to feed a child, but this is something you need to discuss with your plastic surgeon when planning the procedure. 

The incision you choose and where the implant is placed in the chest area can have an impact – having the implant inserted in an ‘inframammary incision placement’ is best for women who wish to go on to breastfeed in the future. 

Nipples are likely to feel different after breast surgery

No matter what type of breast operation you have chosen, your nipples could feel different following your operation. Even if they have not been affected directly, if they are stretched over enlarged breasts due to a breast enhancement then the nerves that surround the nipples can be left feeling extremely tight and sensitive. This is perfectly natural and expected with operations of this nature, and it will settle down as your body adapts to the new size and shape of your breasts. 

Conversely, some women report a loss of nipple sensitivity after a breast uplift, reduction or augmentation. For most women, this is a temporary problem and it is a small minority of patients.

Breast surgery is a good opportunity to fix other problems

Some women suffer from inverted nipples, which isn’t always problematical from a medical perspective but can affect their self-confidence. Inverted nipple correction is a simple and quick procedure which involves a small incision and then the opportunity to turn the nipple to face outwards. It can be performed as a standalone procedure or planned as part of a more extensive cosmetic breast surgery operation.

Women are often dissatisfied with the appearance of their nipples – whether due to weight fluctuations, genetics, ageing or pregnancy and breastfeeding, they feel that they are too large and disproportionate or even misshapen or asymmetrical. Areola reduction or nipple reduction can also be performed as a standalone procedure or in conjunction with a breast uplift, reduction or augmentation.

During your consultation with our London plastic surgeon, every aspect of your cosmetic breast surgery procedure will be discussed in full.

Trim labiaplasty vs wedge labiaplasty

Trim labiaplasty vs wedge labiaplasty

Labiaplasty is becoming an increasingly popular cosmetic procedure – the size and shape of a woman’s labia can often affect how they feel about their body as a whole. If they feel it is larger or more elongated than normal then this can have two possible implications. Firstly, it can cause discomfort; causing pain during intercourse, during some sports and also sometimes if they are wearing too tight clothing. The other problem can be is that the look and feel of the labia can cause women to feel self-conscious. 

A plastic surgeon can help address both of these problems with a procedure known as a labiaplasty. This is where the labia can be reshaped so that it is smoother and smaller, directly targeting the physical issues they may be suffering from, as well as greatly boosting self-confidence. 

There are two ways in which this can be achieved: the ‘wedge’ approach and the ‘trim’ approach. 

Trim labiaplasty surgery

The trim technique is the most commonly practised. An incision is made into the outside of the inner labia and part of the skin is removed. This aligns the size and shape of the inner labia more closely with the outer labia and makes the area tidier. The part of the inner labia that is removed is often darker in colour too, which is one of the reasons some women report feeling self-conscious about this area. 

Any risks?

All surgeries carry a certain amount of risk and the main challenge with a trim labiaplasty is ensuring that the two sides of the inner and outer labia match up accurately and are nicely aligned. There are the usual risks of bleeding and infection after the operation, although the risks are small as the incision is not significant. Maintaining good personal hygiene while you’re healing and wearing loose fitting clothes to aid circulation are both advised.  There will also be a scar present along the length of the labia, but this is well hidden and most patients feel the scar is far less unsightly compared with overlylarge natural labia. 

Wedge labiaplasty surgery

This is a much newer technique and one that uses a very different approach. A ‘wedge’ is cut from the top of the labia which takes skin from both sides, reducing it in size and shape. The remaining area is then sewn back together to make the smoother, more compact finish that most are looking for from this procedure. This is often recommended if you have an uneven or imbalanced labia

Any risks?

As with the trim approach, care has to be taken when healing to ensure that the area is kept clean and dry. The other main difference is that this does not remove any of the darker colour to the labia, so some women may still be dissatisfied with the look of their labia, even when it has reduced in size. 

Which labiaplasty procedure is best for me?

As with any procedure, the clearer you are in explaining your expectations to your surgeon, the better the chance is that you will end with a result that you are happy with. Both techniques can yield satisfactory results and your surgeon will be able to recommend the best approach for you once they are clear about your own personal motivations and preferences. 

How quickly will I recover from a labiaplasty?

labiaplasty recovery

A labiaplasty is a cosmetic surgery technique which changes the appearance of the folds of the skin that surround the vulva. There are two parts of the labia – the labia minora and the labia majora, both of which (or either) can be altered as part of the procedure. The operation is usually chosen to reduce the size of the labia, either because it is felt to be unsightly or because it causes pain or discomfort.

What to expect from the labiaplasty recovery phase

As far as cosmetic surgery procedures go, a labiaplasty is relatively straightforward and is typically an outpatient operation. In terms of recovery, the pelvic area will be most uncomfortable in the first 72 hours following the operation and, in addition to taking regular painkillers, you may wish to wrap ice in a towel and use this to soothe the area and to help reduce swelling. It’s important to remember that this is a sensitive area of the body anyway, so it is very normal to find that it sore after this kind of procedure.

It is generally recommended that you should wait 48 hours before taking a shower, just to allow the area to begin healing. Generally speaking, swelling should have gone down within two weeks after the procedure, and most patients can go back to work after two or three days.

Wearing loose-fitting clothing is recommended so that the area can heal without being rubbed. Loose, cotton underwear is also recommended as this is the most hygienic (compared with other man-made fabrics).

Labiaplasty recovery and returning to exercise

It is advised to refrain from sexual intercourse for at least six weeks to allow the area to heal. Gentle exercise can be resumed after a couple of weeks but anything that puts pressure on the affected area (such as horse riding or mountain biking) should be avoided for around six to eight weeks.

Once the bruising and swelling has gone, most women find that the wounds heal quickly and leave very little scarring. In time, it is often very hard to see where incisions have been made. Some report that this can be as quickly as a few weeks after the operation, whereas others take longer to heal, and it can be serval months.

As with any operation, allow yourself sufficient time to heal and be patient with your body as it adapts to the changes. Mr Paul Tulley will give you advice and guidance about how to heal effectively, so follow this and don’t be afraid to ask questions if you have any concerns about your recovery. If you have further questions about the labiaplasty procedure, call 020 7118 6887 to arrange a consultation at the Clarence Clinic.

Weighing the benefits of laser vaginal rejuvenation

laser vaginal rejuvenation

Laser vaginal rejuvenation is one of the newer cosmetic surgery procedures and it has been growing in popularity in the last few years. There are a number of options available to women who are unhappy with changes that have occurred to the look, feel or functionality of the vaginal canal, vaginal wall or pelvic floor muscles. These changes often occur after giving birth, having received treatment for certain cancers or during the menopause.

What can be done to help?

Laser vaginal rejuvenation techniques use lasers or radiofrequency to help repair damaged tissue. They aim to encourage collagen growth in the vaginal and vulval areas, improving the tone of the vaginal wall and vulva, regaining firmness, elasticity and lubrication.

As with all new innovations, there are those who support and those who oppose, and the American FDA (Food and Drug Administration – the body responsible for protecting and promoting public health) has recently published its concerns that these products may not be 100% safe, and those wishing to undergo these procedures should exercise caution.

All in good time

There are concerns among British plastic surgeons about spurious marketing campaigns, that promote the benefits of the treatments but without fully explaining the potential risks or implications.

The British Association of Aesthetic Plastic Surgeons recently published advice to the British public, reiterating the importance of all new techniques being thoroughly tested before being fully released to the commercial market and supported with accurate and clear information for consumers: “There has been an exponential rise in the interest in women’s health and sexual well-being and whilst this should be encouraged, it is vital that any educational and treatment initiatives are provided in a sensitive manner free of any misleading or marketing hyperbole.”

Leading London plastic surgeon Mr Paul Tulley’s view is that laser vaginal rejuvenation techniques can serve a valuable purpose, helping women who are suffering from a number of physiological vaginal complaints. However, he feels these treatments should be closely monitored and agrees that practitioners offering these procedures should have the appropriate training. It is important that they are conducted by qualified and regulated cosmetic or gynaecological surgeons, not offered as a quick fix by commercial ‘cosmetic clinics’, that don’t necessarily have the same strict adherence to surgical quality.

New study identifies ‘normal vulva’ for labiaplasty procedures

labiaplasty surgery

Researchers at a Swiss hospital have spent the last couple of years examining over 650 women to establish guidelines for external female genitalia in light of the increase in popularity of labiaplasty surgery. What was interesting was that it was found that there seemed to be no ‘normal’ that could be assigned, meaning that your feelings about and expectations of how you should vulva looks, should always be personal to you.

From August 2015 to August 2017, 657 women were studied at the Cantonal Hospital in Lucerne, Switzerland; their labia major and minora were measured as well as their clitoral gland and the length of the vulva. All data was considered against their age and BMI. The researchers found that there was so much variety in terms of the physical appearance of a healthy vulva that it was impossible to establish normal guidelines.

So, why would you want a labiaplasty?

It’s important that women know that there is no ‘perfect’ vulva they should be aspiring to, but there are many reasons why women choose to undergo labiaplasty surgery. Women may experience discomfort and pain from the twisting and tugging of the labia minora when they are having intercourse or playing sport. They may also experience itching and irritation and some women may be very self-conscious about the size and shape of their labia when they are in certain clothes such as gym leggings or swimsuits.

Pregnancy and childbirth can often change the shape, size or colour of the labia minora and many women wish to undergo surgery to restore the appearance of their vulva.

What does a labiaplasty entail?

A labiaplasty aims to reduce the size of the labia minora, particularly if they hang below the labia majora, or outer area of the vulva. It can also reduce asymmetry which can be common. A labiaplasty is performed under a general anaesthetic – it is a relatively short procedure so is performed as a day-case procedure.

Mr Paul Tulley’s aim is always to produce a very natural appearance after surgery and any scarring will be hidden in the natural folds of the labia, preserving the outer edge of the labia. The procedures should not affect clitoral sensitivity.

Recovery is also typically straightforward. Surgical pads are won and changed regularly and we will give you comprehensive advice on how to care for the area and maintain hygiene. Topical antibiotic ointment and oral antibiotics are prescribed for the first week or so. Any mild swelling should quickly dissipate and the stitches are absorbable so will drop out in the first couple of weeks. We will also give you instructions on when you can resume sexual intercourse and exercise.

We avoid terms such as ‘designer vagina surgery’ and it’s great that studies such as the Swiss one reinforce the belief that there is no perfect vagina. However, for women that are uncomfortable or self-conscious because of the appearance of their vulva, a labiaplasty can be a fantastic procedure, greatly boosting self-esteem. Call 020 7118 6887 to book a consultation and find out more.

Protect your investment: how to look after your facelift

facelift results
With anything you purchase, the better you look after it, the longer it will last and the principle is true for cosmetic surgery. There are some simple steps that can be taken when you have undergone procedures such as a facelift that will ensure that the work you have had done will last for as long as possible. This handy checklist gives a few easy hints and tips for how to ensure your facelift will last as long as possible.

Adopt a good skincare regime

Finding a good moisturiser is a great idea and getting a little bit of help from the experts is well worth it. The skincare market is a multi-billion pound industry worldwide, so this means that your choices are extensive. Getting the right balance of retinoids (components that contain vitamin A which helps encourage skin rejuvenation), peptides (these contain amino acids which help construct protein and collagen – the latter helps keep skin looking young and fresh) and antioxidants (certain antioxidants have skin firming credentials) to suit your skin type can make a real difference to the effectiveness of your moisturiser.

Limit sun exposure and take necessary steps to protect your skin from UV

The sun’s rays are one of the main factors that can accelerate the ageing process and make subtle changes to your skin over time. Ensuring that you wear sun cream regularly will help prevent the harmful UV rays getting through. Many foundations and daily moisturisers also contain sun cream these days so can help easily weave this into your morning routine.

Eat a healthy, balanced diet

Making sure that you look after the inside of your body as well as the outside can have a big effect on how well conditioned your skin is. Ensuring that your diet is rich with vitamins and minerals is important for ensuring your skin has all the nutrients it needs to stay nourished and supple, which will help keep it looking firm and youthful for longer. Getting at least five portions of fruit and vegetables per day will keep your vitamin intake high and also look for foods that are rich in antioxidants.

It’s not just what you should eat but also what you shouldn’t be consuming. In recent years, there have been more and more studies that have linked sugar and accelerated ageing. In a process known as glycation, sugar bonds with the proteins in your body, hardening collagen and elastin and slowing down further production. All of this means your skin becomes less elastic and wrinkles start to appear.

Avoid negative lifestyle choices

Your life choices can also impact on the overall condition of your skin and there are some big culprits that can affect the longevity of a procedure like a facelift. Gaining weight (and then losing it again) affects your skin’s natural elasticity and can affect the work done by a facelift – it can essentially undo the good work done by the surgeon. Poor sleep patterns and stress also have an impact on skin quality

However, the biggest enemy to preserving youth when it comes to facial ageing is smoking. Nicotine in cigarettes causes the blood vessels in the upper layers of your skin to constrict, slowing down blood flow and reducing the amounts of oxygen and nutrients that are being delivered to the dermis. The chemicals in cigarettes damage collagen and elastin which provide skin elasticity and, furthermore, repeatedly pursing your lips when inhaling gives you those awful wrinkles around your mouth. So if you’re a smoker, consider cutting down or quitting.

When you undergo a facelift with Mr Paul Tulley at the Clarence Clinic, giving up smoking before and in the post-surgery healing period is essential, so why don’t you take the opportunity to quit the habit for good.

Half of all women want to ‘turn back the clock’ and male cosmetic surgery on the rise

male cosmetic surgery growth

Market research is pivotal across all industries to ensure that they keep up with the expectations, needs and wants of the current and prospective customers. The world of cosmetic surgery is no different, and research is constantly helping the industry ensure it is keeping up to date with the latest trends and requirements.

Women not keen to simply accept the ageing process

A recent survey asked 2,000 people what their motivations were for undergoing cosmetic surgery and found that half of the women who took part in the survey claimed they wished to ‘turn back the clock’ to their youth – with many citing their 20s as the golden era that they wished to be able to return to, or replicate, in terms of their appearance.

Women reportedly found that in their mid-late forties they felt that their appearance was letting them down, and they didn’t receive the same interest or attention from the opposite sex as they once had.

Male cosmetic surgery growth

Whereas women were traditionally more likely to take the bull by the horns and do something about this (according to the British Association of Aesthetic Plastic Surgeons, 91% of plastic surgery procedures UK in 2017 were for women), men are starting to dabble in this industry more and more, and there has been a marked increase in the amount of interest men have shown in different cosmetic surgery in recent years with figures for male cosmetic surgery procedures going up in the UK.

In the US, this growth is even more marked particularly in the field of body contouring procedures. Statistics show that liposuction for men was up 23%, tummy tucks up 12% and male breast reductions have increased by 30% over the previous year.

With so many people not prepared to ‘age gracefully’, it is clear to see why the cosmetic surgery industry is booming. Not only that, there really is something for everyone. Procedures can start from something extremely simple, for example, some of the non-surgical, temporary fixes can be done in a less than an hour, whereas there is a whole range of cosmetic surgery that can have life-altering benefits for a patient’s self-confidence.