The importance of trust in cosmetic surgery

trust in cosmetic surgery

Earlier this month, we saw the 16th Aesthetic & Anti-Aging Medicine World Congress (AMWC) in Monte Carlo, Monaco, which showcases the latest developments in the aesthetic world. Leading aesthetic brand Allergan announced the findings of its global survey into the tricky topic of trust in medical aesthetics.

The survey was completed by 18,360 respondents – comprising 18,000 consumers and 360 medical aesthetics professionals. The survey participants came from 12 different countries, so a variety of perspectives is reflected in this research.

Three-quarters of those interviewed suggest that trust is important when considering having an ‘injectable toxin’ and 61% of practitioners believe that using ‘trustworthy’ products allows them to achieve the best results. However, although the majority of people interviewed wanted to look good, only 14% actually spent time researching products.

The survey reiterates what we have seen a lot of in terms of the decision-making process for cosmetic surgery – the practitioner themselves is the driving force for how trust is gained and maintained. Following that, there is an element of trusting the brands of products that they work with.

We know that it is vital to choose the right cosmetic surgeon for you – so just how can you ensure you get it right?

Run a check on publicly available databases

The General Medical Council (GMC) holds a list of all registered Specialist Plastic Surgeons. These are surgeons who have undertaken specific training in the field of Plastic Surgery. As well as this, there are a number of professional bodies who authorise and regulate medical professionals working in this field, such as the British Association of Aesthetic Plastic Surgeons (BAAPS).

Practitioners who are registered with these bodies are allowed to display their logo on their website – and if you are in any doubt you can also contact them to double check whether or not your preferred surgeon is bona fide.

Trust those who have experienced them first hand

Recommendations from other patients are important to read and will give you valuable insights about what to expect from the surgeon, the procedure and the aftercare. A number of reviews will no doubt be available on the surgeon’s website, and also on more public forums. You could even ask a surgeon if you can be put in touch with former patients, who might be willing to talk to you privately (assuming they are comfortable to be contacted).

Make sure you’re being given the full picture – if it sounds too good to be true, this could set alarm bells ringing

One of the most important aspects of the doctor/patient relationship is integrity. It is the surgeon’s responsibility to ensure you know all the pros and cons, and risks and rewards, of the surgery you’re considering. If you’re hearing all the good things, and none of the risks, then you may not be in the best position to make a fully informed decision, and it is a sign of a good surgeon if they are giving you the full picture before you progress with any treatment/operation.