The latest cosmetic surgery craze: belly button surgery

belly button surgery

There are few areas of the body that you can’t nip, tuck, tweak or smooth, but the latest cosmetic surgery trend focuses on a body part that typically receives less attention… the belly button.

Thanks in part to social media and its effect on the perceptions of perfection, the humble belly button can now be altered so that it looks more ‘flawless’ in the eyes of the beholder. There’s even a name for it; the cosmetic surgery procedure to modify your belly button is known as an umbilicoplasty.

There is a growing awareness that this type of procedure is available and acceptable, and surgeons are reporting a rise in demand for this new operation. They say that typically people consider this type of operation in spring/early summer, when the prospect of getting their midriff out becomes a reality again.

So, who has the type of belly button that others are keen to replicate?

Surgeons report that celebrities such as Jessica Simpson, Erin Heatherton and Emily Ratajowski have enviable belly buttons, the characteristics of which appear to be a ‘hooded, oval-shaped belly button’. Demand for a perfect button is growing, with surgeons in the UK reporting a 12% increase in demand in the last year.

Innie or outie?

The current trend appears to lean towards an ‘innie’, (hence the interest in Jessica Simpson and Emily Ratajowski) but there are some who favour a more discrete ‘outie’, as seen in Victoria’s Secret catalogues courtesy of Erin Heatherton. The crux though, according to plastic surgeon Dr David Shafer, a US board certified plastic surgeon and RealSelf contributor, is that the belly button is ‘midline’ or centred.

This operation is quick and straightforward, usually only taking around 30 to 40 minutes to complete, and the subsequent recovery time is fast as well.

Nevertheless, despite that fact that this is a relatively quick and easy operation (compared with some of the more complex cosmetic procedures available) you should ensure that you’re visiting a legitimate plastic surgeon, one that is authorised and regulated by professional bodies such as BAAPS (The British Association of Aesthetic Plastic Surgeons).